Client

Rite Aid

Project type

Concept Only

Role

Art Director/Senior Designer

Since 1962, Rite Aid Corporation has been building a strong presence on both the East and West Coasts, making them one of the nation's leading drugstore chains. Rite Aid wanted to develop a new approach to their marketing materials, below are a few concepts.

No Wrong Way:

You popped in to pick up a few things … and got a little side tracked. Now, one of these things just doesn’t belong. But that’s okay. There’s no wrong way to Rite Aid.

Don’t Worry:

A concept that highlights selection and convenience. A travel line between HOME and DESTINATION – with a Rite Aid en route. Images of popular products hint that our customer purchased them conveniently on the way. Each concept is punctuated with the tagline: “Don’t worry. There’s Rite Aid.”

We’ll handle that

Whatever you have planned this summer, Rite Aid has all the right stuff to bring it to life. So go ahead and make plans, and we’ve got all the last-minute supplies. It’s handled.